TELEDISCOVERY/LEADS GENERATION
The Client
A leading technology solutions provider for consumers and businesses with market leadership in fault-tolerant servers, UNIX servers, Linux servers, Windows servers, storage solutions, management software, imaging and printing and PCs.
The Case
Client needed to establish communication with their existing clients numbering 100,000 to help strengthen brand relationship leading to targeted offers on their products. However, since they had no facilities to de-duplicate records, they could not identify distinct individual purchasers.
The Strategy
Teledirect consolidated and formatted all existing data provided by client. We then merged and purged 100,000 records and then prepared for the telecommerce campaign. The telecommerce task itself involved working closely with our client’s marketing team to establish profiling requirements needed for both current and future programmes. We also use devised scoring algorithm to help identify more profitable customers.
The Result
Our de-duplication software established a de-duplication rate of 16.3% which reduced the records from 100,625 to 84,000. Over 30 days, Teledirect successfully contacted and profiled over 61% of the client’s customer base which numbered 52,000 people.
The Conclusion
Client enjoyed a saving of 24% from the allocated budget from not having to make repeat calls. The detailed profiling data obtained now allows client to establish communication with their customers in a more personal and regular manner.
As for Teledirect, we have earned the trust and respect of our client and they now use our services on an on-going basis.
Our Key Measurement of Success:
- Number of respondents
- Currency data
- Cost per transaction
- On-time reports
- Response time of database changes
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