NEW SUBSCRIBER ACQUISITION
The Client
A leading mobile communications provider that offers a full range of mobile voice and data communications services plus international call services to both mobile and fixed line customers.
The Case
The client wanted to promote their preferential fixed line calling rates to 20,000 potential customers and got in touch with Teledirect.
The Strategy
Teledirect designed a leads generation strategy to contact potential customers and qualify them.
Teledirect recruited and trained a team of Telesales Executives (TSEs). Calls were made to a prospect that was automated by Teledirect’s Telesmart CRM system. Sales information was captured into the system.
The Result
Teledirect successfully converted 40% of the prospect list into new customers for the client while keeping acquisition costs below SGD5 per acquisition.
The Conclusion
The client was happy and we work with them on a periodical basis for a number of sales programs.
Our Key Measurement of Success:
- Revenue-cost ratio
- Cost per sale
- Agent productivity
- Sales agent conversion rate
- Contact rate of database
- Analysis by customer segments
- Decision maker contact
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