NEW CUSTOMER ACQUISITION
The Client
A worldwide financial service provider with a diversified product portfolio in charge and credit cards, financial planning, investment products, insurance and international banking.
The Case
Client was seeking to grow its market share in the competitive business of credit card balance transfers and wanted a partner who had the experience, expertise and excellence to deliver results.
The Strategy
Teledirect developed with the client a comprehensive customer acquisition plan. The plan comprised of market analysis, script development, Customer Relationship Management (CRM) system customisation, telecommerce team recruitment and training.
The Outcome
Teledirect generated six times returns in annual interest, which translates to an average client return of investment of 1:6.
The Conclusion
Teledirect’s success and delivery has earned them credibility and we now enjoy a good and regular working relationship with the client.
Our Key Measurement of Success:
- Revenue-cost ratio
- Cost per sale
- Agent productivity
- Sales agent conversion rate
- Contact rate of database
- Analysis by customer segments
- Decision maker contact
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