Media Clippings

TELEDIRECT CONSULTING

11 Oct, 2007

The Malaysian shared services and outsourcing industry (SSO) continues to soar, expanding every year markedly, to reflect the increasing demand for specialised services that will guarantee better ROIs. The escalating need for value-added services from outsourcing companies has correspondingly resulted in the provision of comprehensive solutions that will improve profitability and increase market share.

Having been a regional contact centre player in the SSO space for more than 12 years, Teledirect Telecommerce (Teledirect) is no foreigner to this changing landscape. Growing from strength-to-strength over the years, Teledirect has carved an indelible mark in the minds of outsourcers for their specialisation in accelerating the sales targets for clients. However, it does not end here.

As the market is highly competitive and companies need that edge to rise to the challenge, it is now opportune for contact centre players to raise the bar in services and move up the value chain to compete in the contact centre environment. In tandem with the maturation of the market, Teledirect has taken a significant step to broaden its horizons beyond sales acceleration by offering a new advanced level of service that will undoubtedly see the company moving up the value chain as a knowledge process outsource provider.

The diversification of Teledirect in offering advanced solutions has birthed Teledirect Consulting, a consulting arm that is envisioned to propel the company to its next level as an outsourced contact centre.

Teledirect Consulting's core objective is to provide total solutions for financial institutions seeking to have sustained incremental revenue, profitability and market share across the region. By understanding the customers' needs and development, Teledirect Consulting offers the necessary solutions to achieve their goals through practical tools.

Teledirect's forte in the contact centre industry serves as a benchmark for the consulting arm to provide expert consulting for telesales and distribution; a key factor for banks, fund houses and finance organisations to achieve higher and faster business growth.

Riding on Teledirect's involvement in the financial and banking industry, Teledirect Consulting develops plans and strategies that cross the boundaries of traditional revenue generating solutions. This includes offering advisory on alternative distribution and exploring opportunities of lowering distribution costs through various means to increase a company's profitability.

In addition, Teledirect Consulting provides value-added solutions through a series of concept generation, detailed process mapping and implementation of identified strategies for clients wanting to expand and grow their businesses.

To spearhead Teledirect Consulting, Mr Jeffrey Manuel has been appointed as Business Director. Jeffrey brings with him 15 years of experience, having held senior managerial positions in sales and marketing across several industries which include FMCG, electronic, and financial services. With his vast experience and expertise, we are confident he will steer Teledirect Consulting to its success in meeting clients' goals.

About Teledirect Telecommerce Sdn Bhd

Teledirect Telecommerce (Teledirect) is a regional third-party contact centre offering customised telecommerce solutions ranging from telesurveys, telesales, customer service, helpdesk and consulting to companies in the financial, aviation, IT and telecommunications sectors.

The company operates a network of four contact centres in Singapore, Malaysia, Thailand and Hong Kong. Teledirect's value proposition and key capability that provides them with the competitive edge is 'sales acceleration' - their ability to deliver more than 100 per cent sales for their clients.

Teledirect is part of the WPP Group. WPP is one of the world's leading communications services groups that collectively employs 91,000 people working in over 2,000+ offices in 106 countries.