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11 Oct, 2007
The Malaysian shared services and outsourcing industry (SSO)
continues to soar, expanding every year markedly, to reflect the increasing
demand for specialised services that will guarantee better ROIs. The escalating
need for value-added services from outsourcing companies has correspondingly
resulted in the provision of comprehensive solutions that will improve
profitability and increase market share.
Having been a regional contact centre player in the SSO space
for more than 12 years, Teledirect Telecommerce (Teledirect) is no foreigner to
this changing landscape. Growing from strength-to-strength over the years,
Teledirect has carved an indelible mark in the minds of outsourcers for their
specialisation in accelerating the sales targets for clients. However, it does
not end here.
As the market is highly competitive and companies need that edge
to rise to the challenge, it is now opportune for contact centre players to
raise the bar in services and move up the value chain to compete in the contact
centre environment. In tandem with the maturation of the market, Teledirect has
taken a significant step to broaden its horizons beyond sales acceleration by
offering a new advanced level of service that will undoubtedly see the company
moving up the value chain as a knowledge process outsource provider.
The diversification of Teledirect in offering advanced solutions has birthed
Teledirect Consulting, a consulting arm that is envisioned to propel the
company to its next level as an outsourced contact centre.
Teledirect Consulting's core objective is to provide total solutions for
financial institutions seeking to have sustained incremental revenue,
profitability and market share across the region. By understanding the
customers' needs and development, Teledirect Consulting offers the necessary
solutions to achieve their goals through practical tools.
Teledirect's forte in the contact centre industry serves as a
benchmark for the consulting arm to provide expert consulting for telesales and
distribution; a key factor for banks, fund houses and finance organisations to
achieve higher and faster business growth.
Riding on Teledirect's involvement in the financial and banking
industry, Teledirect Consulting develops plans and strategies that cross the
boundaries of traditional revenue generating solutions. This includes offering
advisory on alternative distribution and exploring opportunities of lowering
distribution costs through various means to increase a company's profitability.
In addition, Teledirect Consulting provides value-added
solutions through a series of concept generation, detailed process mapping and
implementation of identified strategies for clients wanting to expand and grow
their businesses.
To spearhead Teledirect Consulting, Mr Jeffrey Manuel has been
appointed as Business Director. Jeffrey brings with him 15 years of experience,
having held senior managerial positions in sales and marketing across several
industries which include FMCG, electronic, and financial services. With his
vast experience and expertise, we are confident he will steer Teledirect
Consulting to its success in meeting clients' goals.
About Teledirect Telecommerce Sdn Bhd
Teledirect Telecommerce (Teledirect) is a regional third-party
contact centre offering customised telecommerce solutions ranging from
telesurveys, telesales, customer service, helpdesk and consulting to companies
in the financial, aviation, IT and telecommunications sectors.
The company operates a network of four contact centres in
Singapore, Malaysia, Thailand and Hong Kong. Teledirect's value proposition and
key capability that provides them with the competitive edge is 'sales
acceleration' - their ability to deliver more than 100 per cent sales for their
clients.
Teledirect is part of the WPP Group. WPP is one of the world's
leading communications services groups that collectively employs 91,000 people
working in over 2,000+ offices in 106 countries.
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