Media Clippings

TELEDIRECT TELECOMMERCE SHEDS LIGHT ON TELEMARKETING STRATEGIES AT THAI INSURANCE INDUSTRY 2007 CONFERENCE

Oct, 2007

The insurance industry in the Asia-Pacific region is growing rapidly, encouraging players to source for innovative means to generate greater profitability and achieve target outcomes. The endless pursuit for improved sales insurance outcomes has resulted in the need for effective telemarketing strategies to ensure sustainable growth in the insurance market.

The Thai Insurance Industry 2007 conference, 25 - 26 October is the premier insurance event of the year offering strategic insights on various industry issues including topics on non-life and life insurance sectors, regulatory and tax updates, strategic growth and, marketing and distribution strategies.

Playing a prominent role in the contact centre industry of Thailand, Teledirect Telecommerce's (Teledirect) involvement in this conference was a move to lend insights on telemarketing strategies for the insurance industry to achieve target outcomes. Laurent Junique, CEO of Teledirect Telecommerce, will be a guest speaker at this forum and will shed light on the subject of "improving Sales Insurance Outcomes Through Effective Telemarketing Strategies"

During this conference, Laurent will share his views on the current insurance market needs and how telemarketing benefits insurance organisations. He will offer inside analysis of market data in terms of banking, insurance and credit card penetration. Laurent believes that it is essential to grasp the market in terms of understanding in order to benefit from all the opportunities available.

In addition, Mr Jeffrey Manuel of Teledirect Consulting will be at hand to talk about the importance of strategy in achieving the desired goals of an organization, especially in the financial and banking industries. Jeffrey will cover the components of strategic framework and how it applies to insurance companies and its intermediaries to build highly profitable businesses.

Through our involvement in the insurance conference, Teledirect aspires to offer valuable marketing insights to the insurance industry with the hope of facilitating better understanding for the insurance and contact centre companies to cohesively work towards profitable ventures.