By Clarice Chiam
Teledirect, a WPP-owned third-party
regional contact centre offering customised telecommerce
solutions and consulting services has capped off the year by
winning a Gold award for Outsourced Call Centre of the Year at
Singapore Call Centre Awards 2005 and Silver for the same
accolade at the Regional Call Centre Awards 2005.
Laurent Junique,
Teledirect CEO said that the company was “pleased” with the
accolades, attributing the company’s success to a “strong focus on
sales acceleration, core values of integrity, teamwork, creativity
and initiative, and focus on hiring the best and helping them become
better.”
Junique added
that the company measures client and end user satisfaction levels
regularly and follow a “strict quality assurance methodology”. “we
have a team that specialises in detecting deviations from quality
guidelines, and everything we say over the phone is planned so as to
provide maximum control to our clients- after all its out customers’
image and reputation at stake.”
He described
telecommerce as a communication method that “sits at the
intersection of Direct Marketing, Telemarketing and Customer
Service”. “Telecommerce basically means carrying a commercial
relationship from a distance, communicating to the right audience at
an appropriate time with their preferred communication mode-
telephone, e-mail, web, fax or mail,” he said. Teledirect primarily
services clients from the financial, telecommunications and IT
sectors.
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