The year 2005 marked yet another
important milestone for Teledirect Telecommerce Sdn Bhd (Teledirect). The
company was awarded the MSC status by the Multimedia Development Corporation
(MDC) in February this year.
Teledirect, founded by Laurent Junique in Singapore in 1995 has charted a pioneering path in the field of telecommerce with its own blend of expertise and cutting-edge technology. Today, Kuala Lumpur serves as Teledirect’s regional operational hub and oversees contact centres in Malaysia, Singapore, Taiwan, Thailand, Hong Kong, Philippines and India with associate companies in China and Japan.
Commenting on Kuala Lumpur as Teledirect’s regional operations centre, Laurent Junique said, “Malaysia offers immense opportunity with its strategic geographical location and multi-lingual community. Malaysia is also emerging as one of the leading destinations for global outsourcing in the region because of its stable political and socio-economic setting, pool of skilled human resources and sound IT infrastructure.”
The company firmly established itself as industry leader in the Asia Pacific region when it won 5 awards at the 4th Customer Relationship Management and Contact Centre Association (CCAM) Annual Awards 2005 in August 2004. The company bagged 11 awards at this year’s award ceremony, making it the largest number of awards received by a single company.
Teledirect provides telecommerce solutions in the following categories - ‘High Achieving Sales Machine’, ‘Profit Generating Customer Service’ and ‘Improving Call Centre Performance’. The company’s value-added services across the customer life cycle ranges from customer segmentation, acquisition and win back that has been implemented in over 3000 projects across 20 countries.
“At Teledirect, we are committed to offering quality telecommerce solutions through the combined use of our people, processes and technology. MSC status strengthens Teledirect’s position and potential to help companies outsource and accelerate their business growth,” said Junique.
Teledirect plans to establish offshore contact centres that will allow businesses to outsource their customer contact operations through Business Process Outsourcing (BPO). Other plans in the pipeline include the setting up of operational and disaster recovery centres to support Teledirect’s operations in the region and related contact centre training and consultancy services.
Businesses which have capitalised on the company’s services include companies in the financial, IT and telecommunication sectors.
Teledirect is part of the WPP Group which employs 72,000 people working in 1,700 offices in 104 countries.
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